Businesses are going for seo friendly mobile apps for their business not for only generating leads but also for increasing the mobile app visibility across app store

Why Business Houses Should Go For Mobile Apps?

We are in a digital era, and if any business is still not having an app then they are missing out a huge chance or rather an opportunity of getting a maximum number of customers. In fact, in this competitive world, just having a brick-and-mortar store and a company website isn't enough. Like it's very important for the business houses to include 'mobile' within the website strategy so that they do not lose a potential number of customers. This means business houses should go for responsive mobile website design so that the website can be easily accessed from any devices with ease. Similarly, businesses should also own a 'mobile app' for their business which can help them in a better interaction and customer engagement.

Rise Of The Smartphones

With the rise of the smartphones and other devices in the late '20s, the demand for high-end mobile devices skyrocketed. Approximately, one out of ten people now owns a smartphone; which amounts to 20% of the global population. With flexible mobile platforms being available, it has increased the number of sales from smartphones, tablets, and other devices.

Make Your Mobile App Responsive

Hence, it is not a surprise to hear that, mobile users spend almost 89 per cent of the time in consuming mobile media in apps. This means it amounts to 29 hours for men every month, and almost 30-32 hours for women. Hence, it merely leaves only 11 per cent of the people who prefer mobile web browsing. But one thing should be kept in mind, is that mobile apps should be responsive in nature. This means that mobile apps should be compatible with all mobile devices and also with all mobile operating platforms. Because every consumer might be using separate devices with different screen size or resolution for accessing and navigating the app. By making apps responsive, it will help the user to use and also access the app easily.

Businesses Entering The Mobile App market

If a business house thinks of entering the mobile app market, then they are taking the right decision. In fact, studies have shown that mobile apps are one of the most effective tools for reaching out and interacting with customers. In fact, many other businesses have realized that it is beneficial for their business and are now ready to jump on the bandwagon.

Benefits Of Mobile Applications

Apart from increasing the business's exposure to the customers, it also offers a tremendous Return Of Investment (ROI). Other compelling reasons which show how mobile application systems are helpful are mentioned below:

1. It helps to generate customer loyalty. Personalized communication to the app users will help the customers to feel special and it will drive sales.
2. It also helps in boosting sales by enhancing the convenience of purchase.

3. It helps in strengthening brand awareness.

4. In fact, custom mobile applications serve as a direct marketing channel for business houses. Irrespective of the type of business, mobile apps

5. A user-friendly mobile app can help a business house to stand ahead of the competition, and also easily spread the news about the business. The app should be easy to operate by the users, otherwise introducing the app will be of no use.

Google Search Is Leaning To Mobile Apps

Just like mobile apps are important for the business houses for generating leads, and also for staying ahead of the competition, similarly, making the mobile apps search engine friendly is also friendly

The Need Of SEO Friendly Mobile App

With more than 80% of the Google searches taking place on smartphones, it's high time to take mobile search more seriously. Google is certainly leading to this trend. Google, is, in fact, moving to app-first mentality with mobile search experience. With Google's ever-changing philosophy around the search, thereby leading the developers to go for SEO friendly mobile apps.

If you are thinking, how SEO friendly apps can help you out? Then have a look at the below-mentioned points.

Mobile Apps: App Store Search

The mission for app store optimization is two-folds, i.e., increase the visibility of the app in the app store's internal search results and also improve the rankings of the app's page in the major search engines as well.

In fact, Google’s Vice President of Product Management for AdWords Jerry Dischler made a statement which is quoted as, “We’ve hit an inflexion point where more Google searches are taking place in mobile than desktop in 10 countries, including U.S. and Japan.”

Google Focusing On Mobile Search

This means Google focuses on mobile search. As the majority of searches are on smartphones, tablets, hence, Google makes to need sure that the search experience on both its search engine, i.e.  Website or App should be very positive.

Hence, it can be concluded that the future of search marketing is not just to have a mobile-friendly web page, but also to have a user-friendly and SEO friendly mobile apps. The mobile SEO takes into consideration the following things, i.e., apps, knowledge graphs, and conversational search as the utmost importance. With the world moving towards a fast pace from browsers to mobile apps, so is the business.